A standard for style. We partnered with NET-A-PORTER and MR PORTER to support the development of a clear, credible approach to responsible fashion across two globally influential platforms.


Our work focused on helping translate complex topics, from materials and sourcing to product standards and brand commitments, into guidance, language and content that felt consistent with each platform’s distinct editorial voice. The aim was to integrate responsibility into the way products are presented, stories are told, and brands are evaluated.


Working closely with internal teams, we supported strategy, frameworks and communication that could operate at scale, maintaining trust, authority and editorial integrity while responding to growing customer interest in how products are made.