Can a bag change the world?
The tongue-in-cheek question we posed in the Made to Last Manifesto, developed and launched to celebrate Mulberry’s fiftieth birthday.
We partnered with Mulberry to articulate and communicate a long-term vision for the brand, one rooted in craftsmanship, longevity and responsibility, through a tone that was challenging but playful, thoughtful without being didactic.
Our role spanned across strategy, narrative development and content, supporting Mulberry to translate long-term commitments into clear, engaging public-facing work, across digital platforms and physical activations.
Deliverables:
