Since 2021, we’ve worked closely with Diesel teams – from creative leadership through to design, marketing and retail – to embed responsible thinking into how the brand designs, makes and communicates.
Our role has focused on aligning sustainability with Diesel’s attitude, ensuring new ways of working strengthen rather than soften the brand’s creative energy. This has included supporting product teams, developing innovation, and shaping storytelling through campaigns, retail experiences and content – all in a way that feels credible, confident and unmistakably Diesel.
As part of this, we developed and art directed an eight-part documentary series that unpacked the story behind Diesel’s iconic denim, translating process into culture.
