Frameworks

We design informative and inspirational workshops and tools to inspire and support positive change.

Projects

Brown Thomas

The Irish retailer Brown Thomas wanted a simple and accessible guide to help their teams integrate sustainability considerations into commercial conversations. Our aim was to develop something that didn’t feel disposable, a book that the Brown Thomas
team would find intriguing and be proud to have on their desk or in their hand at a meeting; both visually inspiring and appropriate to their needs.

KEY DELIVERABLES
- Research content and propose a framework for the Buyers Guide Design a format and aesthetic for the guide that speaks to the Brown Thomas brand.
- Develop and deliver training and mentoring for the buying team that supports the use of the handbook.

Designing Sustainability

We work with a number of different brands and businesses across various sectors to engage and inspire their creative teams to design for sustainability.

We start by mapping the design landscape with Creative Directors and/or Head’s of Design. The aim is to identify synergies between the creative, commercial and sustainability strategies.

Based on our findings we work with the creative teams to develop a ‘future compass’, re-imagining their approach to design based on a number of co-created future scenarios.

We then use the scenarios as the starting point for a product hack, focused on signature elements of the brand proposition. We explore how both decisions, processes and outcomes change based on the different scenarios.

Finally we present viable future directions for the business driven by the knowledge and expertise of the teams themselves.

Diesel product guidelines

We worked with Diesel to develop sustainable design guidelines and the campaign for their ‘Second Hand’ initiative. The guidelines covered sourcing responsible materials and trims, and circular design principles. To integrate the guidelines, we delivered workshops for the design and product teams.

Key deliverables:

- Run a series of workshops across different departments to help embed sustainability guidelines and build knowledge and confidence
- Develop common sustainable product design guidelines
- Develop Second Hand campaign creative direction, messaging and assets

Mr Porter Craftsmanship Code

We developed the Craftsmanship Code for Mr Porter; a bespoke sustainable buying strategy and framework for brand and product assessment. Alongside this we developed a strategy for MR P own label to become market leading in sustainability by 2025.

Key deliverables:

- Small World campaign
- Research and develop a framework for assessing and communicating sustainability attributes in relation to brand and product
- Develop and deliver bespoke training for buying and marketing teams in relation to sustainability
- Propose and engage relevant brands
- Develop and deliver bespoke sustainable design training for the Mr P design team
- Develop key messaging and content to communicate Mr Porter approach to sustainability

The North Face Circular Design Training

We teamed up with the North Face to celebrate their new collection and talk about circular design. The After Life Event included a talk on circular design and a panel discussion with sustainability experts at the North Face and independent designers about how they were incorporating circularity into their work. This was followed by a hands-on workshop, where participants were guided through basic repairs and put their new skills to the test by turning and old tent into a new product to take away.