We conceive and develop sustainability strategies, inspiring leaps of faith and risk taking as well as risk management.


Selfridges - Project Earth

We have worked with Selfridges for the last six years to develop their sustainability strategy culminating in the 2020 launch of Project Earth, a radical commitment to changing the way we shop. We developed a three pillar approach to drive business transformation focusing on comprehensive material targets, the testing and integration of new retail models and influencing team and customer mindsets to support culture change.

We worked with the senior leadership and the sustainability team to define the targets and metrics that would underpin Project Earth and the creative teams to develop a concept and execution that would communicate and bring to life the ambitious nature of the strategy for customers. The words LET'S CHANGE THE WAY WE SHOP are emblazoned across the facade of Selfridge's iconic Oxford Street store as a bold and memorable statement of intent.


We worked with luxury retailer Net-A-Porter to develop their sustainable buying strategy and attributes for sustainability.

We developed bespoke training for the buying and marketing teams building sustainability literacy within the team.

We created an assessment process to help the buying teams identify more sustainable brands and products.

We consulted on the design, content development and launch of Net-A-Porter's sustainability hub NET SUSTAIN

We created an attribute framework to help customers understand why a product is being highlighted as more sustainable.

VF Corp

Since 2016 we have worked with VF Corporation to advise on their approach to responsible sourcing, working with various functions within the responsible souring team from supply chain transparency to communications.

Key deliverables:

- Guiding the development of product supply chain maps that show the provenance of all materials and components used in the product
- Advising the team on their material traceability approach particularly in relation to cotton and leather
- Visiting suppliers in Vietnam and Cambodia to assess the viability of establishing deforestation free rubber supply chains