Sustainability strategies

We conceive and develop sustainability strategies with three principles in mind:

  • Allowing people to connect their personal values and interests with their work
  • Inspiring leaps of faith and risk taking as well as risk management
  • Creating a culture where a healthy balance sheet is seen as intrinsically linked to a healthy ecosystem


Selfridges - Project Earth

We have worked with Selfridges for the last six years to develop their sustainability strategy culminating in the 2020 launch of Project Earth, a radical commitment to changing the way we shop. We developed a three pillar approach to drive business transformation focusing on comprehensive material targets, the testing and integration of new retail models and influencing team and customer mindsets to support culture change.

We worked with the senior leadership and the sustainability team to define the targets and metrics that would underpin Project Earth and the creative teams to develop a concept and execution that would communicate and bring to life the ambitious nature of the strategy for customers. The words LET"S CHANGE THE WAY WE SHOP are emblazoned across the facade of Selfridge's iconic Oxford Street store as a bold and memorable statement of intent.

Christopher Raeburn

We worked with the pioneering British Menswear brand Christopher Raeburn over a number of years to develop and implement their unique business strategy.

Emerging brands face a host of challenges in the current retail climate; to succeed purpose must go hand in hand with pragmatism.

We developed a set of brand values that captured the ethos of the Christopher Raeburn business, placing sustainability at the heart of every endeavor.

We developed a business plan that explored a number of operational principles and directions, transcending the conventional wholesale model to ensure agility and adaptability. From this process the concept of the Remade Studio emerged, a unique space where everything from small run production, retail, exhibitions and interactive workshops can take place.


We worked with luxury retailer Net-A-Porter to develop their sustainable buying strategy and attributes for sustainability.

We developed bespoke training for the buying and marketing teams building sustainability literacy within the team.

We created an assessment process to help the buying teams identify more sustainable brands and products.

We consulted on the design, content development and launch of Net-A-Porter's sustainability hub NET SUSTAIN

We created an attribute framework to help customers understand why a product is being highlighted as more sustainable.