We worked with the pioneering British Menswear brand Christopher Raeburn over a number of years to develop and implement their unique business strategy.
Emerging brands face a host of challenges in the current retail climate; to succeed purpose must go hand in hand with pragmatism.
We developed a set of brand values that captured the ethos of the Christopher Raeburn business, placing sustainability at the heart of every endeavor.
We developed a business plan that explored a number of operational principles and directions, transcending the conventional wholesale model to ensure agility and adaptability. From this process the concept of the Remade Studio emerged, a unique space where everything from small run production, retail, exhibitions and interactive workshops can take place.