Narratives

In this time of digital disruption, we research and develop content and campaigns that help brands be a credible voice for change, taking an informed and transparent stance on key issues.

Projects

Selfridges Project Earth Report

After working with Selfridges on their sustainability strategy for a decade, in 2022 we delivered their first annual impact report. Looking at the key areas of materials, models, mindsets and net-zero, the 68-page report took a deep dive into Selfridges sustainability achievements to date and outlined future goals and commitments.

Key deliverables:

- Provide analysis, copy and design for the annual impact report

Mulberry Made to Last

We worked with Mulberry to develop a new strategy and related campaign that launched on World Earth Day 2021.

Key Deliverables:

- Identify key focus areas through a series of internal stakeholder interviews
- Develop a proposal for a new strategic direction
- Develop concept for a customer focused campaign to bring the strategy to life including themes, messaging, tone of voice and visual identity
- Develop campaign content for multi-channel execution with a social first focus
- Advise on media engagement

Diesel Second Hand

As part of the For Responsible Living strategy we worked with Diesel on their first step towards circularity; Diesel Second Hand. We developed the initial strategy and communication approach and are providing ongoing consolation on marketing and in store role out.

Key deliverables:

- Develop strategy for Diesel Second Hand
- Develop key messaging