We worked with Selfridges to develop the Material World Campaign, inspiring and encouraging customers to take a deeper look at the things they buy and own.
The campaign focused on a series of key materials that are ubiquitous in all our wardrobes but often produced in ways that are damaging to both people and planet. We identified eight designers committed to positive change to be flagships for sustainability in each material category.
We worked with the creative, sustainability, buying and marketing teams to advise on and contribute to every element of the campaign. We offered guidance on brand engagement, product and digital content development, windows and in store messaging.