In this time of digital disruption, we research and develop content and campaigns that help brands be a credible voice for change, taking an informed and transparent stance on key issues.
Narratives
Narratives
In this time of digital disruption, we research and develop content and campaigns that help brands be a credible voice for change, taking an informed and transparent stance on key issues.
Projects
After working with Selfridges on their sustainability strategy for a decade, in 2022 we delivered their first annual impact report. Looking at the key areas of materials, models, mindsets and net-zero, the 68-page report took a deep dive into Selfridges sustainability achievements to date and outlined future goals and commitments.
Key deliverables:
- Provide analysis, copy and design for the annual impact report
We worked with Mulberry to develop a new strategy and related campaign that launched on World Earth Day 2021.
Key Deliverables:
- Identify key focus areas through a series of internal stakeholder interviews
- Develop a proposal for a new strategic direction
- Develop concept for a customer focused campaign to bring the strategy to life including themes, messaging, tone of voice and visual identity
- Develop campaign content for multi-channel execution with a social first focus
- Advise on media engagement
As part of the For Responsible Living strategy we worked with Diesel on their first step towards circularity; Diesel Second Hand. We developed the initial strategy and communication approach and are providing ongoing consolation on marketing and in store role out.
Key deliverables:
- Develop strategy for Diesel Second Hand
- Develop key messaging